diff --git a/DESIGN.md b/DESIGN.md
index 00cd4b6..ba411dd 100644
--- a/DESIGN.md
+++ b/DESIGN.md
@@ -317,7 +317,7 @@ const martian = Martian_Mono({ subsets: ['cyrillic', 'latin'], variable: '--font
 
 - **Mobile-first.** Брейкпоинты Tailwind по умолчанию: `md` 768 (две колонки), `lg` 1024 (12-колоночная сетка), `xl` 1280.
 - **Сетка:** 390 — 4 колонки, гаттер 16px, поля 20px. ≥1024 — 12 колонок, гаттер 24px, поля 48px, контейнер `max-w-page` 1280px по центру (на 1440 поля ≈ 80px).
-- **Ритм секций:** padding-y 72px (390) → 128px (1440). Отступ над H2 больше, чем под ним: H2 → лид 16px, лид → контент 40px (390) / 64px (1440).
+- **Ритм секций:** padding-y 48px (390) → 80px (1440), между соседними секциями 96 → 160px. Отступ над H2 больше, чем под ним: H2 → лид 16px, лид → контент 40px (390) / 64px (1440).
 - **Разделение секций:** не фоном-плашкой, а линейкой 2px `ink` по ширине контейнера сверху секции + сменой поверхности только у тёмного блока и формы.
 - **Шкала отступов:** 4, 8, 12, 16, 20, 24, 32, 48, 72, 128.
 
diff --git a/apps/landing/src/app/globals.css b/apps/landing/src/app/globals.css
index 064ce11..bc01ee4 100644
--- a/apps/landing/src/app/globals.css
+++ b/apps/landing/src/app/globals.css
@@ -140,11 +140,11 @@
     max-width: var(--container-page);
   }
   .section-y {
-    padding-block: 72px;
+    padding-block: 48px;
   }
   @media (min-width: 1024px) {
     .section-y {
-      padding-block: 128px;
+      padding-block: 80px;
     }
   }
 
@@ -483,3 +483,106 @@
     }
   }
 }
+
+/* Моушн (DESIGN.md → «Моушн»). Без JS и при reduced-motion — сразу финальное состояние. */
+@keyframes stamp-in {
+  from {
+    opacity: 0;
+    transform: rotate(calc(var(--stamp-rotate, -6deg) - 3deg)) scale(1.18);
+  }
+  to {
+    opacity: 0.92;
+    transform: rotate(var(--stamp-rotate, -6deg)) scale(1);
+  }
+}
+@keyframes busy-dot {
+  0%,
+  100% {
+    opacity: 0.3;
+  }
+  33% {
+    opacity: 1;
+  }
+}
+@keyframes fade-in {
+  from {
+    opacity: 0;
+  }
+}
+
+@media (prefers-reduced-motion: no-preference) {
+  [data-motion] .stamp[data-stamp='load'] {
+    animation: stamp-in 380ms var(--ease-out-expo) 250ms both;
+  }
+  .stamp[data-stamp='event'] {
+    animation: stamp-in 380ms var(--ease-out-expo) 80ms both;
+  }
+  .busy-dots i {
+    animation: busy-dot 480ms steps(1) infinite;
+  }
+  .busy-dots i:nth-child(2) {
+    animation-delay: 160ms;
+  }
+  .busy-dots i:nth-child(3) {
+    animation-delay: 320ms;
+  }
+  [data-lead-notice] > * {
+    animation: fade-in 160ms ease-out;
+  }
+
+  /* лента недели */
+  [data-motion] .week .week-rule {
+    transition: transform 600ms var(--ease-out-quart);
+  }
+  [data-motion] .week .week-mark {
+    transition: transform 320ms var(--ease-out-quart) 300ms;
+  }
+  [data-motion] .week .week-note {
+    transition:
+      opacity 320ms var(--ease-out-quart) 300ms,
+      transform 320ms var(--ease-out-quart) 300ms;
+  }
+  [data-motion] .week .week-day:nth-child(5) .week-mark,
+  [data-motion] .week .week-day:nth-child(5) .week-note {
+    transition-delay: 480ms;
+  }
+  [data-motion] .week .week-bracket-line {
+    transition: transform 500ms var(--ease-out-quart) 680ms;
+  }
+  [data-motion] .week .week-bracket-note {
+    transition: opacity 240ms ease-out 1000ms;
+  }
+  [data-motion] .week:not([data-inview]) .week-rule,
+  [data-motion] .week:not([data-inview]) .week-mark {
+    transform: scaleX(0);
+  }
+  [data-motion] .week:not([data-inview]) .week-note {
+    opacity: 0;
+    transform: translateY(6px);
+  }
+  [data-motion] .week:not([data-inview]) .week-bracket-line {
+    transform: scaleY(0);
+  }
+  [data-motion] .week:not([data-inview]) .week-bracket-note {
+    opacity: 0;
+  }
+  @media (min-width: 1024px) {
+    [data-motion] .week:not([data-inview]) .week-bracket-line {
+      transform: scaleX(0);
+    }
+  }
+
+  /* липкая CTA */
+  .sticky-cta {
+    transition: transform 180ms var(--ease-in-quart);
+  }
+  .sticky-cta[data-visible] {
+    transition: transform 240ms var(--ease-out-quart);
+  }
+}
+
+.sticky-cta:not([data-visible]) {
+  transform: translateY(100%);
+  visibility: hidden;
+  transition-property: transform, visibility;
+}
diff --git a/apps/landing/src/app/layout.tsx b/apps/landing/src/app/layout.tsx
index bd95dcb..368dd5e 100644
--- a/apps/landing/src/app/layout.tsx
+++ b/apps/landing/src/app/layout.tsx
@@ -1,6 +1,8 @@
 import type { Metadata, Viewport } from 'next';
 import { Golos_Text, Martian_Mono } from 'next/font/google';
+import { MOTION_BOOT, RevealObserver } from '@/components/RevealObserver';
 import { StampInkFilter } from '@/components/Stamp';
+import { StickyCta } from '@/components/StickyCta';
 import { TouchRecorder } from '@/components/TouchRecorder';
 import { site } from '@/content/site';
 import './globals.css';
@@ -19,11 +21,17 @@ export const viewport: Viewport = {
 
 export default function RootLayout({ children }: { children: React.ReactNode }) {
   return (
-    <html lang="ru" className={`${golos.variable} ${martian.variable}`}>
+    <html lang="ru" className={`${golos.variable} ${martian.variable}`} suppressHydrationWarning>
+      <head>
+        {/* до первой отрисовки: иначе блоки мигнут в начальном состоянии анимации */}
+        <script dangerouslySetInnerHTML={{ __html: MOTION_BOOT }} />
+      </head>
       <body>
         <StampInkFilter />
         {children}
+        <StickyCta />
         <TouchRecorder />
+        <RevealObserver />
       </body>
     </html>
   );
diff --git a/apps/landing/src/components/RevealObserver.tsx b/apps/landing/src/components/RevealObserver.tsx
new file mode 100644
index 0000000..a9ad8bf
--- /dev/null
+++ b/apps/landing/src/components/RevealObserver.tsx
@@ -0,0 +1,27 @@
+'use client';
+// Отмечает [data-reveal] атрибутом data-inview, когда блок попал в кадр (один раз).
+// Работает только при <html data-motion> — его ставит скрипт в <head>, если движение разрешено.
+import { useEffect } from 'react';
+
+export function RevealObserver() {
+  useEffect(() => {
+    if (!('motion' in document.documentElement.dataset)) return;
+    const targets = document.querySelectorAll<HTMLElement>('[data-reveal]:not([data-inview])');
+    const io = new IntersectionObserver(
+      (entries) => {
+        for (const entry of entries) {
+          if (!entry.isIntersecting) continue;
+          (entry.target as HTMLElement).dataset.inview = '';
+          io.unobserve(entry.target);
+        }
+      },
+      { threshold: 0.35 },
+    );
+    targets.forEach((el) => io.observe(el));
+    return () => io.disconnect();
+  }, []);
+  return null;
+}
+
+/** Инлайн-скрипт для <head>: включает анимации только если их можно показать. */
+export const MOTION_BOOT = `try{if(!matchMedia('(prefers-reduced-motion: reduce)').matches&&'IntersectionObserver' in window)document.documentElement.dataset.motion=''}catch(e){}`;
diff --git a/apps/landing/src/components/StickyCta.tsx b/apps/landing/src/components/StickyCta.tsx
new file mode 100644
index 0000000..719b8a2
--- /dev/null
+++ b/apps/landing/src/components/StickyCta.tsx
@@ -0,0 +1,67 @@
+'use client';
+// Липкая CTA на мобиле: видна, когда кнопки первого экрана ушли из кадра,
+// и прячется у формы, при фокусе в форме и при открытой клавиатуре.
+import { useEffect, useState } from 'react';
+import { site } from '@/content/site';
+import { LEAD_SECTION_ID } from '@/lib/leadPrefill';
+import { CtaButton } from './CtaButton';
+
+export function StickyCta() {
+  const [visible, setVisible] = useState(false);
+
+  useEffect(() => {
+    const hero = document.querySelector('[data-hero-cta]');
+    const lead = document.getElementById(LEAD_SECTION_ID);
+    if (!hero || !lead) return;
+
+    let heroSeen = true;
+    let leadSeen = false;
+    let focusInLead = false;
+    let keyboard = false;
+    const update = () => setVisible(!heroSeen && !leadSeen && !focusInLead && !keyboard);
+
+    const io = new IntersectionObserver((entries) => {
+      for (const entry of entries) {
+        if (entry.target === hero) heroSeen = entry.isIntersecting;
+        if (entry.target === lead) leadSeen = entry.isIntersecting;
+      }
+      update();
+    });
+    io.observe(hero);
+    io.observe(lead);
+
+    const onFocus = () => {
+      focusInLead = lead.contains(document.activeElement);
+      update();
+    };
+    const vv = window.visualViewport;
+    const onResize = () => {
+      keyboard = vv ? vv.height < window.innerHeight * 0.75 : false;
+      update();
+    };
+    document.addEventListener('focusin', onFocus);
+    document.addEventListener('focusout', onFocus);
+    vv?.addEventListener('resize', onResize);
+    return () => {
+      io.disconnect();
+      document.removeEventListener('focusin', onFocus);
+      document.removeEventListener('focusout', onFocus);
+      vv?.removeEventListener('resize', onResize);
+    };
+  }, []);
+
+  const { stickyCta } = site;
+  return (
+    <div
+      className="sticky-cta fixed inset-x-0 bottom-0 z-40 flex items-center gap-4 border-t border-ink bg-cream px-5 pt-2 pb-[calc(8px+env(safe-area-inset-bottom))] md:hidden"
+      data-visible={visible ? '' : undefined}
+      aria-hidden={visible ? undefined : true}
+      inert={!visible}
+    >
+      <p className="min-w-0 flex-1 text-small font-medium text-muted">{stickyCta.note}</p>
+      <CtaButton interest={stickyCta.interest} source="sticky" className="btn btn-primary flex-none">
+        {stickyCta.label}
+      </CtaButton>
+    </div>
+  );
+}